Principles of Marketing, Global Edition, 17/E
For Principles of Marketing courses that require a comprehensive text.Help students learn how to create value through customer connections and engagementIn a fast-changing, increasingly digital and social marketplace, its more vital than ever for marketers to develop meaningful connections with their customers.Principles of Marketinghelps students master todays key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.Thoroughly revised to reflect the major trends impacting contemporary marketing, the17th Editionis packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.MyLabTM Marketing not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
yazar | Philip T. Kotler |
---|---|
Boyutlar ve boyutlar | 21,4 x 2,6 x 27,6 cm |
Tarafından yayınlandı | 1 Ocak 2017 |
20,3 x 0,4 x 26 cm 28 Şubat 2018 1 Ocak 2017 3 Haziran 2009 20,3 x 0,3 x 26 cm Gerardus Blokdyk Kolektif 20,3 x 0,2 x 26 cm Icon Group International 21,6 x 0,6 x 27,9 cm 15,2 x 0,6 x 22,9 cm 1 Ocak 2013 1 x 13,5 x 21 cm NAN RIEWALDT 31 Ağustos 2012 N&S Collection 29 Ağustos 2009 Komisyon
okumak okumak kayıt olmadan
Sürüm ayrıntıları
yazar | Philip T. Kotler Gary Armstrong |
---|---|
isbn 10 | 1292220171 |
isbn 13 | 978-1292220178 |
Yayımcı | Pearson Education |
Dilim | İngilizce |
Boyutlar ve boyutlar | 21,4 x 2,6 x 27,6 cm |
Tarafından yayınlandı Principles of Marketing, Global Edition, 17/E | 1 Ocak 2017 |
En son kitaplar
benzer kitaplar
Contemporary Sport Marketing: Global perspectives (World Association for Sport Management Series)
okumak kayıt olmadan
Consumer Behavior: Buying, Having, and Being Plus MyMarketingLab with Pearson eText
okumak kayıt olmadan
Contemporary Sport Marketing: Global perspectives (World Association for Sport Management Series)
okumak kayıt olmadan
Consumer Behavior: Buying, Having, and Being Plus MyMarketingLab with Pearson eText
okumak kayıt olmadan