Principles of Marketing, Global Edition, 17/E okumak kayıt olmadan

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Principles of Marketing, Global Edition, 17/E

For Principles of Marketing courses that require a comprehensive text.Help students learn how to create value through customer connections and engagementIn a fast-changing, increasingly digital and social marketplace, its more vital than ever for marketers to develop meaningful connections with their customers.Principles of Marketinghelps students master todays key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.Thoroughly revised to reflect the major trends impacting contemporary marketing, the17th Editionis packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.MyLabTM Marketing not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

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Tarafından yayınlandı

21,6 x 0,6 x 27,9 cm 1 Ocak 2013 1 x 13,5 x 21 cm 15,2 x 0,6 x 22,9 cm 20,3 x 0,4 x 26 cm 31 Ağustos 2012 28 Şubat 2018 Gerardus Blokdyk 20,3 x 0,3 x 26 cm 29 Ağustos 2009 Kolektif Icon Group International 20,3 x 0,2 x 26 cm 3 Haziran 2009 NAN RIEWALDT 1 Ocak 2017 Komisyon N&S Collection
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Sürüm ayrıntıları
yazar Philip T. Kotler Gary Armstrong
isbn 10 1292220171
isbn 13 978-1292220178
Yayımcı Pearson Education
Dilim İngilizce
Boyutlar ve boyutlar 21,4 x 2,6 x 27,6 cm
Tarafından yayınlandı Principles of Marketing, Global Edition, 17/E 1 Ocak 2017

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