Consumer Behavior: Buying, Having, and Being Plus MyMarketingLab with Pearson eText
For courses in Consumer Behavior.This package includes MyMarketingLabBeyond Consumer Behavior: How Buying Habits Shape IdentitySolomons Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as Dadvertising, Meerkating, and the Digital Self to maintain an edge in the fluid and evolving field of consumer behavior.This package includes MyMarketingLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.MyMarketingLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.
| yazar | Michael R. Solomon |
|---|---|
| Boyutlar ve boyutlar | 21,4 x 2 x 26 cm |
| Tarafından yayınlandı | 1 Ocak 2017 |
N&S Collection 1 Ocak 2013 NAN RIEWALDT 20,3 x 0,3 x 26 cm Komisyon 20,3 x 0,4 x 26 cm 1 x 13,5 x 21 cm 1 Ocak 2017 29 Ağustos 2009 15,2 x 0,6 x 22,9 cm Icon Group International Gerardus Blokdyk 20,3 x 0,2 x 26 cm Kolektif 28 Şubat 2018 3 Haziran 2009 31 Ağustos 2012 21,6 x 0,6 x 27,9 cm
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Sürüm ayrıntıları
| yazar | Michael R. Solomon |
|---|---|
| isbn 10 | 1292153202 |
| isbn 13 | 978-1292153209 |
| Yayımcı | Pearson Education |
| Dilim | İngilizce |
| Boyutlar ve boyutlar | 21,4 x 2 x 26 cm |
| Tarafından yayınlandı Consumer Behavior: Buying, Having, and Being Plus MyMarketingLab with Pearson eText | 1 Ocak 2017 |
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