Consumer Nationalism and Barr’s Irn-Bru in Scotland: Iron Nation okumak kayıt olmadan

Consumer Nationalism and Barr’s Irn-Bru in Scotland: Iron Nation

Ders Kitapları

This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr’s Irn-Bru in a transnational context and show how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community.  As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal  forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.

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18,9 x 0,2 x 24,6 cm WADE H MCCREE 29 Ekim 2011 Kolektif 30 Ekim 2011 28 Ekim 2011 18,9 x 0,3 x 24,6 cm Additional Contributors 3 Ocak 2017 Mdpi AG 1 Ocak 2017 18,9 x 0,6 x 24,6 cm ROBERT H BORK 28 Şubat 2018 18,9 x 0,5 x 24,6 cm ERWIN N GRISWOLD 15 x 0,5 x 22 cm 18,9 x 0,4 x 24,6 cm

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