The Routledge Companion to Critical Marketing okumak kayıt olmadan

The Routledge Companion to Critical Marketing

Pazarlama ve Satış

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

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21,6 x 0,6 x 27,9 cm 28 Şubat 2018 Gerardus Blokdyk 1 Ocak 2013 Routledge Icon Group International 20,3 x 0,3 x 26 cm 3 Haziran 2009 20,3 x 0,5 x 26 cm N&S Collection 29 Ağustos 2009 15,2 x 0,6 x 22,9 cm 20,3 x 0,4 x 26 cm NAN RIEWALDT 2 Ekim 2020 Kolektif 20,3 x 0,2 x 26 cm 31 Ağustos 2012

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