The Hype Handbook: 12 Indispensable Success Secrets from the Worlds Greatest Propagandists, Self-promoters, Cult Leaders, Mischief Makers, and Boundary Breakers
Master the art and science of using shameless propaganda for personal and social good. Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world. Imagine if you could generate and leverage hype for positive purposeslike legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how. In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to: Attract attention from people that matter Create a community of acolytes to further your cause Create an atmosphere of curiosity and intrigue Sell your message with the skill of master Create a step-by-step manifesto Citing the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniquesand illustrates his methods through stories of the worlds most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk. Whatever your temperament, education, budget, background, or natural ability, The Hype Handbook delivers everything you need to apply the most powerful tools of persuasion for personal and business success.
yazar | Michael F. Schein |
---|---|
Tarafından yayınlandı | 12 Ocak 2021 |
3 Ocak 2017 1 Haziran 2020 J B SBoon Sfaxino Books Publishing 23 Eylül 2019 15,2 x 0,6 x 22,9 cm 15,2 x 0,3 x 22,9 cm Kolektif 6 Mart 2019 10 Mart 2019 N.D. Author Services Todays Baby 20,3 x 0,6 x 25,4 cm J S SBoon 12 Ocak 2021 15,2 x 0,8 x 22,9 cm 15.24 x 0.64 x 22.86 cm 15,2 x 0,7 x 22,9 cm
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Sürüm ayrıntıları
yazar | Michael F. Schein |
---|---|
isbn 10 | 126047013X |
isbn 13 | 978-1260470130 |
Yayımcı | McGraw-Hill Education |
Tarafından yayınlandı The Hype Handbook: 12 Indispensable Success Secrets from the Worlds Greatest Propagandists, Self-promoters, Cult Leaders, Mischief Makers, and Boundary Breakers | 12 Ocak 2021 |
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