Simplify: How the Best Businesses in the World Succeed
For the past forty years, Richard Koch has worked to uncover simple and elegant principles which govern business success. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably apply it to generate extraordinary results. Working with venture capitalist Greg Lockwood and supported by specially commissioned research from OC&C Strategy Consultants, Koch has now found one elemental principle that unites extraordinarily valuable companies: simplifying. Some firms simplify on price - consider budget flights stripped of all extras that still take you from A to B - creating new, huge mass markets for their wares. Others, such as Apple, simplify their proposition, bringing a beautifully easy-to-use product or service to a large premium market. How can your business become a simplifier? With case studies of some of the most famous firms of the last hundred years, from finance to fast food, this enlightening book shows how to analyse any company's potential to simplify, and enrich the world.
yazar | Richard Koch |
---|---|
Boyutlar ve boyutlar | 19,9 x 2,1 x 13 cm |
Tarafından yayınlandı | 26 Haziran 2018 |
20,3 x 0,5 x 26 cm 20,3 x 0,2 x 26 cm NAN RIEWALDT 25 Mayıs 2010 20,3 x 0,4 x 26 cm 28 Şubat 2018 20,3 x 0,3 x 26 cm 3 Haziran 2009 Aeryn Cartwright Icon Group International 29 Ağustos 2009 15,2 x 0,6 x 22,9 cm 1 Ocak 2013 31 Ağustos 2012 N&S Collection 21,6 x 0,6 x 27,9 cm Kolektif Gerardus Blokdyk
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Sürüm ayrıntıları
yazar | Richard Koch Greg Lockwood |
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isbn 10 | 0349411867 |
isbn 13 | 978-0349411866 |
Sayfa sayısı | 336 sayfa |
Yayımcı | Piatkus Books |
Dilim | İngilizce |
Boyutlar ve boyutlar | 19,9 x 2,1 x 13 cm |
Tarafından yayınlandı Simplify: How the Best Businesses in the World Succeed | 26 Haziran 2018 |
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