Rodrigues-Craig, J: Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights (Addison-wesley Data & Analytics)
This guide shows how to combine data science with social science to gain unprecedented insight into customer behavior, so you can change it. Joanne Rodrigues-Craig bridges the gap between predictive data science and statistical techniques that reveal why important things happen -- why customers buy more, or why they immediately leave your site -- so you can get more behaviors you want and less you dont. Drawing on extensive enterprise experience and deep knowledge of demographics and sociology, Rodrigues-Craig shows how to create better theories and metrics, so you can accelerate the process of gaining insight, altering behavior, and earning business value. Youll learn how to: Develop complex, testable theories for understanding individual and social behavior in web products Think like a social scientist and contextualize individual behavior in todays social environments Build more effective metrics and KPIs for any web product or system Conduct more informative and actionable A/B tests Explore causal effects, reflecting a deeper understanding of the differences between correlation and causation Alter user behavior in a complex web product Understand how relevant human behaviors develop, and the prerequisites for changing them Choose the right statistical techniques for common tasks such as multistate and uplift modeling Use advanced statistical techniques to model multidimensional systems Do all of this in R (with sample code available in a separate code manual)
yazar | Joanne Rodrigues-craig |
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29 Ekim 2011 Kolektif ROBERT H BORK WADE H MCCREE 18,9 x 0,3 x 24,6 cm 18,9 x 0,4 x 24,6 cm 18,9 x 0,6 x 24,6 cm 15 x 0,5 x 22 cm ERWIN N GRISWOLD 30 Ekim 2011 Additional Contributors 1 Ocak 2017 18,9 x 0,2 x 24,6 cm 28 Ekim 2011 18,9 x 0,5 x 24,6 cm Mdpi AG 3 Ocak 2017 28 Şubat 2018
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yazar Rodrigues-Craig, J: Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights (Addison-wesley Data & Analytics) | Joanne Rodrigues-craig |
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