Product Research Rules: A Foundational Guide for Accurate, Accelerated User Research That Delivers Insights in Four Simple Steps
Digital product research doesn&;t have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, C. Todd Lombardo and Aras Bilgen demonstrate how your entire team can conduct effective product research within a couple of weeks&;easily, cheaply, and without compromising quality. Drawing from decades of experience in product development, the authors lay out nine simple rules that combine user research, market research, and product analytics to quickly discover insights and build products customers truly need. Recognize and avoid common research pitfalls Switch to the insight-making mindset that underlies all successful research efforts Find out how to look at data, formulate the right questions, and pick the right research method Learn interview techniques and research skills Analyze for insights collaboratively while avoiding bias Inspire action with your insights through powerful presentations and prototypes Learn how to involve a wide variety of stakeholders in research, from developers to executives Discover how you can make research a habit, not a one-off effort
yazar | C. Todd Lombardo |
---|---|
Tarafından yayınlandı | 8 Aralık 2020 |
1 x 15 x 21 cm 21,6 x 2 x 27,9 cm Lina Scatia 3 Ocak 2017 21,6 x 1,7 x 27,9 cm 8 Aralık 2020 Maya Violet 15 x 0,4 x 22 cm 5 Ocak 2017 21,6 x 1,9 x 27,9 cm 21 Ocak 2019 Kolektif Vismont Studios 13 Şubat 2020 20 Kasım 2020 15,2 x 0,6 x 22,9 cm Philip M. Parker Ph.D Prof Philip M. Parker Ph.D.
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Sürüm ayrıntıları
yazar | C. Todd Lombardo Aras Bilgen |
---|---|
isbn 10 | 1492049476 |
isbn 13 | 978-1492049470 |
Yayımcı | OREILLY MEDIA |
Dilim | İngilizce |
Tarafından yayınlandı Product Research Rules: A Foundational Guide for Accurate, Accelerated User Research That Delivers Insights in Four Simple Steps | 8 Aralık 2020 |
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