Lynn M. Scheurell epub Perspectives: Digital Transformation Through the Lens of Strategic Marketing

Digital transformation is the solution to ‘never enough-ness’. Business has an inherent feeling of ‘never enough’ – time, clients, content, pipeline, money, campaigns, form fills, etc. This leads to overwhelm, burn-out, fragmented initiatives, redundant effort, and all kinds of dysfunctional gunk that clogs the path to meaningful outcomes.As a deceptively simple definition, digital transformation is the process of streamlining, prioritizing, and addressing systemic constraints to support delivering greater value effectively - with ease and efficiency - to both customers and employees. In other words, the results of digital transformation are less stress, increased productivity, and happy people.This book explores initiating digital transformation by way of marketing. Why? Because marketing is about positioning specific outcomes of value via a promise backed by data to gain support through either brand recognition or business (new and/or renewed). A good marketer understands and uses the best techniques to get optimal visibility with the right future customers; a great marketer introduces the leading edge for strategic advantage in gaining visibility both externally and internally.Digital transformation is one of the most significant and essential priorities of our time. May this book be a conversation-starter within your sphere of influence.