Media Psychology: Exploration and Application okumak kayıt olmadan

Media Psychology: Exploration and Application

Yazı, Araştırma ve Yayıncılık Rehberleri

This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and studies the emerging concept of digital altruism. The author also discusses various research methods used in this field that help to objectively evaluate the impact of mass media messages on people and people’s effect on functioning of mass media. This comprehensive book will be useful to students and researchers of psychology, media psychology, mass-communication, consumer behavior, digital marketing, corporate communication, and media studies.

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1 Haziran 2018 Lina Scatia Pretty Planners 2019-2020 1 Ocak 2018 21,6 x 0,6 x 27,9 cm Komisyon 15,2 x 0,7 x 22,9 cm 15,2 x 0,6 x 22,9 cm Kolektif 21,6 x 0,3 x 27,9 cm 21 x 0,6 x 29,7 cm Dream Darling Journals 21,6 x 0,2 x 27,9 cm 1 Ocak 2017 18 Haziran 2018 Emily Grace 1 Ocak 2016 1 Ocak 2015

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