Marketing Strategy for the Creative and Cultural Industries (Discovering the Creative Industries) okumak kayıt olmadan

Marketing Strategy for the Creative and Cultural Industries (Discovering the Creative Industries)

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Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: taking a strategic approach to developing marketing plans bringing together strategic planning, market research, goal setting, and marketing theory and practice explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.

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21,6 x 0,2 x 27,9 cm 21,6 x 0,6 x 27,9 cm 14,8 x 0,5 x 21 cm 22 Mayıs 2016 23 Eylül 2020 21 x 0,5 x 29,6 cm 12 Eylül 2017 Emily Grace 23 Temmuz 2017 Collectif Insight Editions Kolektif 25 Şubat 2018 14,8 x 0,7 x 21 cm 21 x 0,5 x 29,7 cm edition cumulus J B SBoon 28 Şubat 2018

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