Market-Based Management
For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
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yazar | Roger Best |
---|---|
Boyutlar ve boyutlar | 21,6 x 2,9 x 27,6 cm |
Tarafından yayınlandı | 1 Ocak 2013 |
29 Ağustos 2009 20,3 x 0,4 x 26 cm 31 Ağustos 2012 Aeryn Cartwright Icon Group International 28 Şubat 2018 Gerardus Blokdyk N&S Collection 15,2 x 0,6 x 22,9 cm 20,3 x 0,3 x 26 cm 3 Haziran 2009 NAN RIEWALDT 1 Ocak 2013 25 Mayıs 2010 Kolektif 20,3 x 0,2 x 26 cm 21,6 x 0,6 x 27,9 cm 20,3 x 0,5 x 26 cm
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Sürüm ayrıntıları
yazar | Roger Best |
---|---|
isbn 10 | 1292020393 |
isbn 13 | 978-1292020396 |
Sayfa sayısı | 510 sayfa |
Yayımcı | Pearson Education |
Dilim | İngilizce |
Boyutlar ve boyutlar | 21,6 x 2,9 x 27,6 cm |
Tarafından yayınlandı Market-Based Management | 1 Ocak 2013 |
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