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Managing Major Sports Events: Theory and Practice

Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy and sustainability.   Now in a fully revised and updated new edition, the book draws on the latest research from across multiple disciplines, explores real-world situations, and emphasises practical problem-solving skills.  It covers every key area in the event management process, including:   •            Bidding, leadership, and planning; •            Marketing and human resource management; •            Venues and ceremonies; •            Communications and technology (including social media); •            Functional area considerations (including sport, protocol, and event services); •            Security and risk management; •            Games-time considerations; •            Event wrap-up and evaluation; •            Legacy and sustainability.   This revised edition includes expanded coverage of cutting-edge topics such as digital media, culture, human resources, the volunteer workforce, readiness, security, and managing Games-time.  Each chapter combines theory, practical decision-making exercises, and case studies of major sports events from around the world, helping students and practitioners alike to understand and prepare for the reality of executing major events on an international scale. Also new to this edition is an "Outlook, Trends, and Innovations" section in each chapter, plus "tips" from leading events professionals.    Managing Major Sports Events: Theory and Practice is an essential textbook for any course on sports event management or international sports management, and an invaluable resource for all sport management researchers, practitioners and policymakers.   Online resources include PowerPoint slides, multiple choice questions, essay questions, stories, and decision-making exercises.


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28 Şubat 2018 3 Haziran 2009 29 Ağustos 2009 Aeryn Cartwright 21,6 x 0,6 x 27,9 cm NAN RIEWALDT N&S Collection 15,2 x 0,6 x 22,9 cm Icon Group International 20,3 x 0,3 x 26 cm 20,3 x 0,4 x 26 cm 20,3 x 0,2 x 26 cm 20,3 x 0,5 x 26 cm Gerardus Blokdyk 30 Kasım 2020 31 Ağustos 2012 Kolektif 1 Ocak 2013
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Sürüm ayrıntıları
yazar Milena M. Parent
isbn 10 0367345951
isbn 13 978-0367345952
Yayımcı Routledge; 2. basım
Tarafından yayınlandı Managing Major Sports Events: Theory and Practice 30 Kasım 2020

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