KnowThis: Marketing Basics, 4th Edition okumak kayıt olmadan

KnowThis: Marketing Basics, 4th Edition

Pazarlama ve Satış

KnowThis: Marketing Basics 4th edition offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering insights not found in other books. The new edition includes enhanced coverage of numerous new developments and how these affect marketing including the effects of an unforeseen global pandemic, the implications of voice-activated assistants, the use of advanced payment systems, to name a few. The new edition also features expanded coverage of social networks, digital apps, consumer purchase behavior and much more. The book is ideal for marketing professionals, students, educators, and anyone else who needs to know about marketing. Supported by KnowThis.com, a leading marketing resource. Contents: 1: What is Marketing? 2: Marketing Research 3: Managing Customers 4: Understanding Customers 5: Targeting Markets 6: Product Decisions 7: Managing Products 8: Distribution Decisions 9: Retailing 10: Wholesaling & Product Movement 11: Promotion Decisions 12: Advertising 13: Managing the Advertising Campaign 14: Sales Promotion 15: Public Relations 16: Personal Selling 17: Pricing Decisions 18: Setting Price 19: Managing External Forces 20: Marketing Planning & Strategy Appendix: Marketing to the Connected Customer

---

pdf kindle epub doc

---

---

21,6 x 0,6 x 27,9 cm Gerardus Blokdyk 20,3 x 0,2 x 26 cm N&S Collection 28 Şubat 2018 1 Ocak 2013 15,2 x 0,6 x 22,9 cm 3 Haziran 2009 Aeryn Cartwright Kolektif NAN RIEWALDT 20,3 x 0,5 x 26 cm 20,3 x 0,3 x 26 cm 31 Ağustos 2012 Icon Group International 29 Ağustos 2009 10 Ocak 2021 20,3 x 0,4 x 26 cm

---

okumak okumak kayıt olmadan