Influencer: The Science Behind Swaying Others okumak kayıt olmadan

Influencer: The Science Behind Swaying Others

Pazarlama ve Satış

Influencers’ impact on marketing and communications has risen rapidly – but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of research, to educate and inspire decision makers, researchers, students, and influencers themselves.Diving deeper than the myriad ‘how-to’ books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies, and explores a range of sectors, including sports and fitness, business and technology, fashion and beauty, and nonprofits. Starting with an introduction to influencers, clearly written chapters go on to discuss issues such as:•The differences between influencers, sponsors, and celebrity endorsers•The two-way impact of influencers on commercial, social, and political ecosystems•Regulations on influencers, and the implications for public policy•Risks and challenges for influencers, including ethical considerations•The future of influencers in marketing, for both brands and consumersInstructors, students, and professionals will appreciate international examples from multiple industries applying theories to the real world, along with thought-provoking end-of-chapter questions to enable readers to put research to work in their own specific contexts.

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N&S Collection 29 Ağustos 2009 NAN RIEWALDT Icon Group International 3 Haziran 2009 28 Şubat 2018 20,3 x 0,2 x 26 cm 21,6 x 0,6 x 27,9 cm Kolektif Aeryn Cartwright 20,3 x 0,4 x 26 cm 30 Aralık 2020 15,2 x 0,6 x 22,9 cm 20,3 x 0,3 x 26 cm Gerardus Blokdyk 20,3 x 0,5 x 26 cm 1 Ocak 2013 31 Ağustos 2012

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