Influence of Information Sources And Purchase Factors on Purchase: A Post Purchase opinion Survey among Laptop users
This research work was carried out only in southern part of Tamilnadu, particularly who have very recent purchase experience in buying laptop. The study is purely based on the respondent’s post-purchase recall opinion. The study was restricted to laptop market only and survey was conducted in Coimbatore. This study has been useful in knowing and examining the buyers’ opinion about influence of purchase features and information sources at the time of buying their preferred laptop brands. Further, this study also brings interesting information about post purchase dissonance, satisfaction level and its influence on future recommendation of their preferred laptop to others.
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yazar | Devasenathipathi Thirumurugananndham |
---|---|
Boyutlar ve boyutlar | 15 x 0,4 x 22 cm |
Tarafından yayınlandı | 21 Şubat 2013 |
29 Ağustos 2009 NAN RIEWALDT 28 Şubat 2018 1 Ocak 2013 15 x 0,4 x 22 cm Gerardus Blokdyk Kolektif 15,2 x 0,6 x 22,9 cm 20,3 x 0,4 x 26 cm 20,3 x 0,2 x 26 cm 25 Mayıs 2010 20,3 x 0,3 x 26 cm Aeryn Cartwright N&S Collection 3 Haziran 2009 21,6 x 0,6 x 27,9 cm 31 Ağustos 2012 Icon Group International
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Sürüm ayrıntıları
yazar | Devasenathipathi Thirumurugananndham Mark J. |
---|---|
isbn 10 | 3639511603 |
isbn 13 | 978-3639511604 |
Yayımcı | Scholar's Press |
Dilim | İngilizce |
Boyutlar ve boyutlar | 15 x 0,4 x 22 cm |
Tarafından yayınlandı Influence of Information Sources And Purchase Factors on Purchase: A Post Purchase opinion Survey among Laptop users | 21 Şubat 2013 |
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