Brand Management: Mastering Research, Theory and Practice okumak kayıt olmadan

Brand Management: Mastering Research, Theory and Practice

Ders Kitapları

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from the last 35 years. A highly regarded textbook, this fully updated third edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management. More than 1,000 academic sources have been carefully divided into a taxonomy with eight schools of thought – offering depth, breadth and precision to one of the most elusive management disciplines of our time. Perfectly marrying theory with practice, this comprehensive text is particularly useful for advanced undergraduate and postgraduate students of brand management, strategy and marketing.

---

pdf kindle epub doc

---

---

Kolektif Additional Contributors 18,9 x 0,4 x 24,6 cm WADE H MCCREE 29 Ekim 2011 Mdpi AG 28 Ekim 2011 1 Ocak 2017 18,9 x 0,5 x 24,6 cm 28 Şubat 2018 15 x 0,5 x 22 cm 3 Ocak 2017 18,9 x 0,2 x 24,6 cm 18,9 x 0,3 x 24,6 cm 18,9 x 0,6 x 24,6 cm ERWIN N GRISWOLD ROBERT H BORK 30 Ekim 2011

---

okumak okumak kayıt olmadan