About Advertising and Printing, a Concise, Practical, and Original Manual on the Art of Local Advertising: Art Manual, Local Advertising (Classic Reprint) okumak kayıt olmadan

About Advertising and Printing, a Concise, Practical, and Original Manual on the Art of Local Advertising: Art Manual, Local Advertising (Classic Reprint)

Pazarlama ve Satış

To the point, perhaps, and covering lots of ground. Advertising is a distinct art, as much so as the art of coal mining or of engine building. To be a successful advertiser one must at least understand the rudiments of that science which to-day is so little studied and so little understood. A ny one can write an advertisement, and almost any one can write it to please the advertiser; but often the advertisement which is so gratifying to the writer will hardly attract a passing notice from the possible customer. Whether or not the advertisement be pleasing to the pride of the writer or advertiser is a question of small consideration, but vital importance hinges upon the capacity of the advertisement to attract the people, and, by attracting them, gain their intelligent attention, which, once obtained, must force the gist of the advertisement into their minds, and, if they be available customers to the line advertised, impress upon them the wisdom of an inspection of the goods advertised. Few advertisements sell goods directly. The burden upon an advertisement is to draw attention to the store, or to the articles there for sale, teaching the first lesson in prospective purchasing. The advertisement brings people to the store, and there its mission stops ;then success in selling depends upon the quality of the goods, the price, and the salesman.(Typographical errors above are due to OCR software and don't occur in the book.)About the Publisher Forgotten Books is a publisher of historical writings, such as: Philosophy, Classics, Science, Religion, History, Folklore and Mythology.Forgotten Books' Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the aged text.

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Kolektif 15,2 x 0,9 x 22,9 cm N.D. Author Services 1 Ocak 2013 N&S Collection 20,3 x 0,3 x 26 cm Gerardus Blokdyk 20,3 x 0,2 x 26 cm 15,2 x 0,6 x 22,9 cm NAN RIEWALDT 31 Ağustos 2012 29 Ağustos 2009 21,6 x 0,6 x 27,9 cm Icon Group International 28 Şubat 2018 12 Haziran 2012 3 Haziran 2009 20,3 x 0,4 x 26 cm

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