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Principles of Marketing, Global Edtion

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This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.   For principles of marketing courses that require a comprehensive text.   Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.   Pearson Pearson MyLab Marketing is not included. Students, if Pearson Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.   Reach every student by pairing this text with Pearson Pearson MyLab Marketing MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

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N&S Collection NAN RIEWALDT 1 Ocak 2013 20,3 x 0,4 x 26 cm 29 Ağustos 2009 Aeryn Cartwright Gerardus Blokdyk 20,3 x 0,3 x 26 cm 25 Mayıs 2010 15,2 x 0,6 x 22,9 cm 28 Şubat 2018 Icon Group International 20,3 x 0,5 x 26 cm 31 Ağustos 2012 3 Haziran 2009 21,6 x 0,6 x 27,9 cm Kolektif 20,3 x 0,2 x 26 cm

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