Netnography: The Essential Guide to Qualitative Social Media Research okumak kayıt olmadan

Netnography: The Essential Guide to Qualitative Social Media Research

Sosyal Bilimler

Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own. Packed with enhanced learning features throughout, linking concepts to structured activities in a step by step way, the book is also now accompanied by a striking new visual design and further case studies, offering the essential student resource to conducting online ethnographic research. Real world examples provided demonstrate netnography in practice across the social sciences, in media and cultural studies, anthropology, education, nursing, travel and tourism, and others.

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4 Ocak 2017 14.81 x 0.48 x 21.01 cm Babadada Gmbh 5 Ocak 2017 17.78 x 0.61 x 25.4 cm 1 Eylül 2020 20,3 x 0,6 x 25,4 cm 21,6 x 0,2 x 27,9 cm 28 Şubat 2018 HardPress Publishing Icon Group International 3 Ocak 2017 Kolektif 21,6 x 0,6 x 27,9 cm United States Congress 31 Ağustos 2012 1 x 13,5 x 21 cm Collectif

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