Media Psychology: Exploration and Application okumak kayıt olmadan

Media Psychology: Exploration and Application

Yazı, Araştırma ve Yayıncılık Rehberleri

This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and studies the emerging concept of digital altruism. The author also discusses various research methods used in this field that help to objectively evaluate the impact of mass media messages on people and people’s effect on the functioning of mass media. This comprehensive book will be useful to students and researchers of psychology, media psychology, mass-communication, consumer behavior, digital marketing, corporate communication, and media studies.

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1 Ocak 2016 Lina Scatia 1 Haziran 2018 Komisyon 21,6 x 0,2 x 27,9 cm Dream Darling Journals 15,2 x 0,7 x 22,9 cm 21,6 x 0,3 x 27,9 cm 1 Ocak 2018 21 x 0,6 x 29,7 cm Emily Grace 21,6 x 0,6 x 27,9 cm 15,2 x 0,6 x 22,9 cm 1 Ocak 2017 Pretty Planners 2019-2020 Kolektif 1 Ocak 2015 18 Haziran 2018

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