Market-Based Management
For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
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yazar | Roger Best |
---|---|
Boyutlar ve boyutlar | 21,6 x 2,9 x 27,6 cm |
Tarafından yayınlandı | 1 Ocak 2013 |
20,3 x 0,2 x 26 cm 20,3 x 0,5 x 26 cm 28 Şubat 2018 N&S Collection Aeryn Cartwright 1 Ocak 2013 29 Ağustos 2009 NAN RIEWALDT 20,3 x 0,4 x 26 cm Icon Group International Kolektif 15,2 x 0,6 x 22,9 cm 25 Mayıs 2010 20,3 x 0,3 x 26 cm 31 Ağustos 2012 Gerardus Blokdyk 21,6 x 0,6 x 27,9 cm 3 Haziran 2009
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Sürüm ayrıntıları
yazar | Roger Best |
---|---|
isbn 10 | 1292020393 |
isbn 13 | 978-1292020396 |
Sayfa sayısı | 510 sayfa |
Yayımcı | Pearson Education |
Dilim | İngilizce |
Boyutlar ve boyutlar | 21,6 x 2,9 x 27,6 cm |
Tarafından yayınlandı Market-Based Management | 1 Ocak 2013 |
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