From Incremental to Exponential: How Large Companies Can See the Future and Rethink Innovation
"This timely book reminds us that innovation is agnostic about where it's created."--Satya Nadella, CEO, MicrosoftOver and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come from only the bottom up or from the outside in. But tech experts Vivek Wadwha and Ismail Amla are here to tell you that "big equals slow and stodgy" is a myth. Based on decades of experience working with both the world's leading brands and disruptive start-ups, this book explores the opportunity legacy companies have to create new markets, supercharge growth, and remake their businesses by combining the mindset and tool belt of start-ups with the benefits of incumbency: boatloads of customer data, decades of brand equity, robust distribution channels, enormous financial asserts, and more. Wadhwa and Amla go deeply into why the pace and dynamics of innovation have changed so dramatically in recent years and show how companies can overcome obstacles like the Eight Deadly Sins of Stasis. Equally important, they provide a playbook on how to use their insights in your own company, team, or career. This fast-paced, anecdote-rich story rethinks modern innovation--a book every manager, executive, and ambitious employee will want to read.
yazar | Vivek Wadhwa |
---|---|
Boyutlar ve boyutlar | 15.72 x 2.16 x 23.5 cm |
Tarafından yayınlandı | 29 Eylül 2020 |
1 Ocak 2013 21,6 x 0,6 x 27,9 cm N&S Collection Gerardus Blokdyk 20,3 x 0,5 x 26 cm 20,3 x 0,4 x 26 cm 20,3 x 0,3 x 26 cm 29 Eylül 2020 Icon Group International 20,3 x 0,2 x 26 cm Kolektif 29 Ağustos 2009 Aeryn Cartwright NAN RIEWALDT 28 Şubat 2018 3 Haziran 2009 31 Ağustos 2012 15,2 x 0,6 x 22,9 cm
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Sürüm ayrıntıları
yazar | Vivek Wadhwa Ismail Amla Alex Salkever |
---|---|
isbn 13 | 978-1523089567 |
Yayımcı | Berrett-Koehler Publishers |
Boyutlar ve boyutlar | 15.72 x 2.16 x 23.5 cm |
Tarafından yayınlandı From Incremental to Exponential: How Large Companies Can See the Future and Rethink Innovation | 29 Eylül 2020 |
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