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Designing Type

The now-classic introduction to designing typography, handsomely redesigned and updated for the digital age In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type&;what designers need to consider, their rationale, and issues of accessibility&;in the context of contemporary processes for the digital age.    Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng&;s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.


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Maya Violet Vismont Studios Lina Scatia 20 Ekim 2020 21,6 x 1,7 x 27,9 cm Philip M. Parker Ph.D 5 Ocak 2017 20 Kasım 2020 21,6 x 1,9 x 27,9 cm Kolektif 21,6 x 2 x 27,9 cm 15 x 0,4 x 22 cm 1 x 15 x 21 cm Prof Philip M. Parker Ph.D. 13 Şubat 2020 21 Ocak 2019 3 Ocak 2017 15,2 x 0,6 x 22,9 cm
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Sürüm ayrıntıları
yazar Karen Cheng
isbn 10 0300249926
isbn 13 978-0300249927
Yayımcı YALE UNIV PR
Boyutlar ve boyutlar 21.59 x 1.91 x 27.94 cm
Tarafından yayınlandı Designing Type 20 Ekim 2020

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