Anthony J Hellenbrand epub Bull Goggles: Break From the Herd and Save Your Retirement (Fox River Wealth Series, Band 3): Volume 3

What the Heck are “Bull Goggles”? Have you ever been at a bar and had a few too many cocktails? Reality starts becoming a little skewed. You gain confidence. You might even start to do things you never would have done had you been in a regular state of mind. This skewed reality is called beer googles. “Bull goggles” is our attempt to describe a rampant condition affecting millions of investors in the United States and around the world. A condition where long term decisions are made based upon very optimistic, very short term results. “Bull Goggles” doesn’t simply refer to an optimistic investor. “Bull Goggles” are how a very optimistic, even irrationally optimistic investor sees the world. In very prolonged, aggressive bull markets like we’ve seen since 2008, individual investors tend to forget about the pain and sorrow they felt in the last great stock market collapse. In these over-hyped and enthusiastic environments, we often hear statements like: “I’ve made a boatload of money on this tech stock…I don’t know what they do, but if it keeps doing this I can probably retire right now!” “I’m sick of watching Bitcoin takeoff. I’m taking out a home equity loan and going all in!” “This isn’t hard. Just throw a dart and you make money.” “I’m going to shut down my business to start day-trading tech stocks!” “2008 was a once in a lifetime event. There won’t be any more crashes like that.” A student of market history witnessed over and over again: rising markets, overconfidence, exuberance, high expectations, too much risk, even fearlessness and a market that falls back to reality leading to panic, people hoarding cash, “swearing off” stocks and not getting involved again until their confidence becomes over-inflated once again. As human beings, our natural tendency is to buy high and sell low. It doesn’t have to be this way! Inside this book we show numerous examples of how dangerous bull goggles can be and how an investor can break free from the investing herd to protect and even grow their money the next time the market comes back to reality.