Peter J. Velardi epub 45 Years in Ladies' Panties: How Peter J. Velardi became President, CEO and Chairman of America's biggest lingerie maker, married the right girl, and ... the secret of success in life and business

Peter Velardi pulls back the curtain on the “Mad Men” era of the U.S. fashion industry -- the amazing days when bras, panties, slips and girdles evolved from boring “unmentionables” to sexy, colorful lingerie. As the chairman and CEO of Vanity Fair, Velardi led America’s largest lingerie manufacturer during its glory years. His inspiring and often hilarious life story offers proof that conquering fashion in America’s bedroom can help you conquer the corporate boardroom, too. “45 Years” reveals the funniest incidents and the toughest challenges that Velardi and his colleagues lived through while launching sensual design into the American mainstream and creating a multi-billion-dollar clothing sector. Born and raised on Long Island, NY, with his father a production supervisor and both aunts employed as professional seamstresses by a major clothing manufacturer, Velardi practically grew up in the rough-and-tumble garment industry. At age 17, he landed is first job as an office boy at Vanity Fair, making $30 a week…and he never looked back. During his remarkable rise to the top, Velardi benefited from several savvy and experienced mentors who offered him life-changing lessons and powerful business insights. Velardi shares those secrets here, expressed in pithy principles that will help rising executives conquer today’s increasingly complex business environment. As readers follow this hardworking yet good-humored young man during his climb up the corporate ladder, they will also meet a parade of colorful characters -- including sexy models, hardheaded executives (both men and women), and even the occasional movie star. “Working with scantily-clad models is a tough job,” claims Peter Velardi. “But what the heck, somebody’s to do it!”